Google Ads Guide & Blueprint E-Book For 2023 | The Complete Guide To Master Google Ads To Grow Your Business And Increase Sales

The only guide you will need to master Google Ads in 2023.

This guide will increase sales, generate more leads, and ultimately give you the knowledge required to run, create and optimise Google Ads to grow your business.

Our team has many years experience of running successful Google Ads and has put together this E-Book to make it as easy as possible for you to learn what we know.

No matter what industry you operate in, whether it be B2B or B2C, the content will apply to you and is transferrable.

What you will learn in this E-Book?

1. Introduction to Google Ads
(A) What is Google Ads and how does it work?
(B) Why should businesses use Google Ads?

2. Setting up a Google Ads account
(A) How to create a Google Ads account
(B) Linking your Google Ads account to your business's website
(C) Setting up payment methods

3. Creating an ad campaign
(A) Choosing your campaign objective (e.g. website clicks, app installs, phone calls)
(B) Setting up targeting options (e.g. location, keywords, demographics)
(C) Setting a budget and bid amount
(D) Creating ad groups and ad creative

4. Measuring the success of your Google Ads campaign
(A) Key performance metrics to track (e.g. impressions, clicks, conversions)
(B) Using Google Analytics to track the success of your ads
(C) Optimizing your campaign based on performance data

5. Advanced Google Ads strategies
(A) Using Google's ad targeting options to reach specific audiences
(B) Testing different ad creative and copy to improve performance
(C) Using Google's conversion tracking to measure the effectiveness of your ads

6. Conclusion and next steps
(A) Recap of the benefits of Google Ads for businesses
(B) Tips for getting started with Google Ads
(C) Resources for learning more about Google Ads